Cookie Policy
Last updated: February 21, 2026
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to site owners.
Essential Cookies
These cookies are strictly necessary for the website to function and cannot be switched off. They do not require consent.
| Cookie | Purpose | Retention |
|---|---|---|
| sb-*-auth-token | Supabase authentication session | Session / 1 year |
| cookie_consent | Stores your cookie preference | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously. They are only set if you accept cookies.
| Cookie | Purpose | Retention |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users | 2 years |
| _ga_* | Google Analytics — maintains session state | 2 years |
Advertising Cookies
These cookies are used to measure the effectiveness of our advertising campaigns and to deliver relevant ads. They are only set if you accept cookies.
| Cookie | Purpose | Retention |
|---|---|---|
| _gcl_au | Google Ads — stores conversion data | 90 days |
| _gcl_aw | Google Ads — tracks ad click information | 90 days |
Managing Your Preferences
When you first visit our website, a cookie banner will ask for your consent to analytics and advertising cookies. You can change your preference at any time by deleting the cookie_consent cookie from your browser and refreshing the page — the banner will reappear.
You can also configure your browser to block or delete cookies. Note that blocking essential cookies may prevent the website from functioning correctly.
More Information
For more information about how we handle your data, see our Privacy Policy. If you have questions, contact us at hello@upandup.tech.